This article will show you how to take your Perfect Audience tag and add it into Google Tag Manager. This article assumes you already have Perfect Audience setup. If you don't, here's an article that explains how to get started with creating the Site Tracking Tag. 


You also need to initially set up Google Tag Manager, which you can find a walkthrough at How to Set up Google Tag Manager. Once set up, you can then proceed to How to Get Google Tag Manager working with PinnacleCart, which will show the important step of hooking GTM and PinnacleCart together.


Applies to Version(s): 3.8.0 - Current

Complexity Level: Advanced

Estimated Time for Completion: 30 minutes


In this article, you will learn:

How to Add the Perfect Audience Site Tracking Tag to GTM

How to Add the Perfect Audience Conversion Tracking to GTM


How to Add the Perfect Audience Site Tracking Tag to GTM


    1. Navigate to Tags on the left then click New.

new tag


    2. Under Choose tag type, select Perfect Audience Pixel.

perfect audience tag type


    3. Under Tag Configuration, enter all the necessary details provided to you by Perfect Audience.

tag configuration

    4. Under Triggering, click the edit button then select All Pages.

all pages trigger


    5. After you're done making changes, click the Save button on the top right corner. 


How to Add the Perfect Audience Conversion Tracking to GTM

    1. Click Tags on the left. Click New.

    2. Under Choose Product, select Perfect Audience.

    3. Under Site ID, enter the Site ID provided to you by Perfect Audience.

    4. Under Order ID, select {{store-completed-ordernum}}.

    5. Under Revenue, select {{store-completed-ordertotal}}.

    6. Under Product ID, select {{store-prod-id}}.

perfect audience conversion tracking


    8. Under Trigger Configuration, select Page View - DOM Ready.

    9. For This trigger fires on, select Some DOM Ready Events.

    10. For Fire this trigger when... select Page URL contains completed. 

conversion trigger

Note: Not seeing Conversion as an option? Make sure you run through this step to create the trigger.


    11. Lastly, click Save.




How to Add Google AdWords to Google Tag Manager

How to Add Google Analytics to Google Tag Manager

Google Tag Manager


If you didn't get your question answered, please contact the PinnacleCart Support Team. To submit a ticket, go to the My Account drop-down menu at the top right of the admin area and select Support.