This article will show you how to take your Google Adwords account and add it to Google Tag Manager. This article assumes you already have an account with Google Adwords. If not, here's an article explaining everything you need to know about Adwords and how to get started. Also, you will need to initially set up Google Tag Manager, which you can find a walkthrough for at How to Setup Google Tag Manager. Once set up, you can then proceed to How to Get Google Tag Manager working with PinnacleCart, which will show the steps of hooking Google Tag Manager and PinnacleCart together.

Applies to Version(s): 3.9.x  Series

Complexity Level: Advanced

Estimated Time for Completion: 20 minutes

Add Google AdWords to Google Tag Manager

        1. Click Tags on the left. Click New.

add new tag

        2. Select Tag Configuration > Google Ads Conversion Tracking. 

google ads conversion tracking


        3. In Tag Configuration, fill up the respective fields. Also, choose one or more triggers in the Triggering section to specify when the tag should fire. 

tag configuration set up

  • Enter your Conversion ID provided by Adwords.
  • Enter your Conversion Label provided by Adwords.
  • For Conversion Value, click the + to the right of the field and select {{store-completed-ordervalue}}.
  • For Order ID, click the + to the right of the field and select {{store-completed-ordernum}}.
  • For Currency Code, select the code of your country, which is USD for the United States.

        4. To complete your tag set up, click Save.  For optimal web browser compatibility, ensure that a conversion linker is button Note: Not seeing Conversion as an option? Make sure you run through this step to create the trigger.

        5. Preview your changes, and publish when everything looks okay.  

Links to Related Articles

How to Add Google Analytics to Google Tag Manager

How to Add Facebook Pixel to Google Tag Manager

How to Add Perfect Audience to Google Tag Manager

Google Tag Manager

How to Get Google Tag Manager working with PinnacleCart

If you didn't get your question answered, please contact the Pinnacle Cart Support Team. To submit a ticket, go to the My Account drop-down menu at the top right of the admin area and select Support.