Applies to Version(s): 3.9.x  Series

Complexity Level: Advanced 

Estimated Time for Completion: 10 minutes  

In this article, you will learn:

What is a Meta Title?

How to Create an Effective Meta Title?

What is a Meta Description?

What is a Meta Keyword?


The meta title is an HTML code that is seen at the top left-hand corner of the browser window. This is important for search engine ranking.  It is one of the first things that a search engine is going to look for. If you have a concise and attention-grabbing meta title that really sums up your site’s topic, your site will be clicked and favored by these sources.

sample meta title

How to Create an Effective Meta Title

One thing you need to make sure of is that the Meta Title should be typed with the first letter of every word capitalized. This is called title case, and you don’t need to capitalize words like as, if, a, etc. You also want to make your Meta Title something that stands out from everyone else. 

If you are an electronics store selling dishwashers, instead of just saying ‘dishwashers’ you may want to try something like “Gigantic Selection of Dishwashers.” With that being said you, should always include one of your main meta keywords in the meta title. This is also what people will see on the search engine page so it should be attractive to the users. It is important that EACH of your pages has a different meta title, due to the fact that you are probably offering different products on each page.  

Keep an eye on the length of the title, Google will crop them after 60 characters and Yahoo at 120. So a good rule of thumb is to use the first 60 characters as a primary title, and the remainder for any elaborations that may be beneficial with Yahoo’s larger character allotment.

What is a Meta Description?

The meta description tag is the 150-160 character snippet designed to provide a brief description of your site which can be used by search engines or directories. The meta description tag looks something like this:

<meta name=”description” content=”Brief description of the contents of your page.”>

In order to create an effective Meta Description, you need to differentiate the descriptions of different pages. Using identical or similar descriptions on every page of a site isn’t very helpful when individual pages appear in the web results. 

In your site, there's an option that auto-generates a meta title and description for your site. However, you can choose to customize it. In your Admin, go to Marketing > SEO Settings

customize SEO settings

What is a Meta Keyword?

Meta keywords are used to help search engines identify what's on your specific page. While not as influential as they once were on-page ranking, it is important to pick 10-15 words that you think would accurately represent your page to your consumers. Always put the most relevant at the beginning of your list and be sure not to repeat any words.

A meta keyword tag is supposed to be the list of the most important themes of your page. The HTML version of the meta keywords tag will look something like this.

<meta name=”keywords” content=”words, sentences, directly, relating, to your page, separated, by, commas.”>

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