Google Adwords is one of the best ways to advertise your business. With Google Adwords, you only pay for results. It allows you to advertise based on specific searches.

Applies to Version(s): 3.7.0 - Current

In this article you will learn

How to Create a Google Adwords Account

How to Get Your Google Adwords Conversion Tracking Code

How to Add Your Google Adwords Conversion Tracking Code to Pinnacle Cart

Note: To add Google Adwords Conversion Tracking, you only need your Conversion ID. You don't need to know HTML. It's very easy and is explained in this article.

How to Create a Google Adwords Account.

Follow the steps below to create a Google Adwords Account:

  1. Go to
  2. Click Start Now.

  3. In the 'About your business' section, enter your email address and Store URL, Ex.

  4. In the 'Your first campaign' section, you will build up your ad:
    • Select where you want the ad to appear.

    • Select the 'Products and services' being offered.

    • Add the text you'd like to show up on your ad.

    • Select Your budget.

  5. Click Save.
  6. In the Billing section, fill out all of your billing information, including method of payment, and click Save.

  7. Finally, review everything in the Review section.

Note: You can learn more at

How to Get Your Google Adwords Conversion Tracking Code.

Once you have Adwords setup, you will want to get your Conversion Tracking code. This will allow Google to track how well your ads are converting to sales on your website.

See Google's walk through on how to retrieve this code at

You can also watch a video about it here:

How to Add Your Google Adwords Conversion Tracking Code to Pinnacle Cart.

Luckily with PinnacleCart, you won't need to know how to insert HTML. PinnacleCart does it all for you.

Once you have the Conversion Tracking code copied, follow these steps:

In your cart's admin area, go to Marketing > Google Tools > click on Google Adwords to expand it out > click 'Enable Google Adwords Conversion Tracking'.

You will see the following code:

<script language="JavaScript" type="text/javascript">
var google_conversion_id = xxxxx;
var google_conversion_language = "en_US";
var google_conversion_format = "3";
var google_conversion_color = "ffffff";
var google_conversion_value = 'xxxx';
var google_conversion_label = "Purchase";
<script language="JavaScript" src="">
<img height="1" width="1" border="0" src=""/>

You can either replace this code with what was provided by Google or copy your Conversion ID from their code and paste it into here.

You would also paste in the code they provided for the google_conversion_value, if you decided to go with a flat static value. However, if you went with the option where your value varies (which most stores do, since different products have different prices), then you would want to add {$order_value} instead. So that line of code would look like:

var google_conversion_value = '{$order_value}';

Once you have your code in, click Save at the top right corner. PinnacleCart will place the code into your Thank You page automatically.

That's it, you're all set with Google Conversion Tracking!

Links to Related Articles.

Adding the Google Site Verification Meta Tag to 3.7 and Above.

If you didn't get your question answered, please contact the Pinnacle Cart Support Team. To submit a ticket, go to the My Account drop-down menu at the top right of the admin area and select Support