Google Adwords is one of the best ways to advertise your business. With Google Adwords, you can only pay for results. It allows you to advertise based on specific searches.

Applies to Version(s): 3.9.x  Series 

Complexity Level: Advanced 

Estimated Time for Completion: 10 minutes 

In this article, you will learn:

How to Create a Google Adwords Account 

How to Get your Google Adwords Conversion Tracking Code 

How to Add your Google Adwords Conversion Tracking Code to PinnacleCart

How to Create a Google Adwords Account

Follow the steps below to create a Google Adwords account. 

  1. Go to
  2. Click Start Now.
  3. Log in to your Google account
  4. If you don't have a Google Ads account yet, you will be given the option to create one
  5. Choose your main advertising goal.  
  6. Enter your business name and website then click Next. 

sign up google adwords

After you input your business name and website, you already have a Google Adwords account and you can start creating your first campaign. If you need further information, just go to 

How to Get your Google Adwords Conversion Tracking Code 

Once you have Adwords setup, you will want to get your Conversion Tracking code. This will allow Google to track how well your ads are converting to sales on your website.

See Google's walkthrough on how to retrieve this code at

You can also watch a video about it here:

How to Add your Google Adwords Conversion Tracking Code to PinnacleCart 

Luckily with PinnacleCart, you won't need to know how to insert HTML. PinnacleCart does it all for you.

Once you have the Conversion Tracking code copied, follow these steps:

In your cart's admin area, go to Marketing > Google Tools > tick the box beside "Enable Google Adwords Conversion Tracking" to enable Google Adwords. 

google adwords conversion tracking

You will see the following code:

<script language="JavaScript" type="text/javascript">
var google_conversion_id = xxxxx;
var google_conversion_language = "en_US";
var google_conversion_format = "3";
var google_conversion_color = "ffffff";
var google_conversion_value = 'xxxx';
var google_conversion_label = "Purchase";
<script language="JavaScript" src="">
<img height="1" width="1" border="0" src=""/>

You can either replace this code with what was provided by Google or copy your Conversion ID from their code and paste it here.

You would also paste in the code they provided for the google_conversion_value, if you decided to go with a flat static value. However, if you went with the option where your value varies (which most stores do, since different products have different prices), then you would want to add {$order_value} instead. So that line of code would look like:

var google_conversion_value = '{$order_value}';

Once you have your code in, click Save below. PinnacleCart will place the code into your Thank You page automatically.

That's it, you're all set with Google Conversion Tracking!

Links to Related Articles

Google Tools 

If you didn't get your question answered, please contact the Pinnacle Cart Support Team. To submit a ticket, go to the My Account drop-down menu at the top right of the admin area and select Support.