Selling on Google Shopping

In this article you will learn

Setup a Merchant Account

Upload your products with a data feed

Create a shopping campaign in Adwords

If you're an business owner and really want to get your products out there, selling your products on Google will help you do this. This will put your products up on Google and give a customer a chance to click on and link back to your website.

Setup a Merchant Account

Note: You will need to setup a Merchant account with Google in order to continue through with this, and you will also have to claim your domain with in Google Webmaster Tools
 Note: for a direct guide to how to set this all up you in Google check out this link

So first off you will want to setup a Google Merchant Account, once there you will need to fill in all your business information, domain name, etc. If you don't fill in exactly the information for your website, you may get errors later. You will want to make sure your Store name is correct as that will be displayed next to your products on Google. The example below will show you what I'm talking about.

Example 1: The example above tells me that my site hasn't been verified yet and still needs to be done

Now you will need to click the button that is highlighted above to fix this issue which will bring you to the following screen:

Example 2: This screen will provide you multiple methods on how to verify your site. You can also use this link to show you how to install the Meta Tag that will help verify your site. Below are two examples of what the file looks like when in the correct spot with the Meta Tag from Google and then being Verified in my Merchant Account

 

 

Upload your Products with a Data Feed

Your Data Feed is an integral part of this, it is all your information about what you're selling, like product brand, pricing, availability, and even store locations if they want to pick it up in person.

Log into your Google Merchants Account and click Feeds and then click Data Feeds as shown below.

Now chose either from an Excel CSV (Product Export) which you export from the cart, or you can create one using Google Docs

Here is a Video illustrating an CSV upload to the Data Feed:

 

Create a shopping campaign in Adwords

For this you will need a Merchant Center Account and a Adwords Account. Adwords is where you will manage your campaign and budget. You will need to link both accounts, so if you already have an Adwords account you can log into your Merchant Center, go to settings and click Adwords. From here you can even create a new Adwords account.

Adwords will allow you to set what you want to spend per add/click and what your budget is per day. These can always be adjusted in the settings for Adwords, so if you're getting too much traffic or too little you can make proper adjustments that will fit your business needs. 

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