General Info: Meta Basics (with video)

Search Engine Optimization can be a confusing task. Here we clear up a few things about Meta data.

What is a Meta Title?

The meta title is an HTML code which is seen at the top left hand corner of the browser window. This is important to search engine ranking and also selection by the web users.  It is one of the first things that a search engine is going to look for.  If you have a concise and attention grabbing meta title that really sums up your site’s topic, your site will more readily be clicked and favored by these sources.

How to Create an Effective Meta Title.

One thing you need to make sure is that the Meta Title be typed with the first letter of every word capitalized. This is called title case, and you don’t need to capitalize the smaller words like as, if, a etc… You also want to make your Meta Title something that stands out from everyone else. If you are an electronics store selling dishwashers, instead of just saying ‘dishwashers’ you may want to try something like “Gigantic Selection of Dishwashers”  With that being said you should always include one of your main meta keywords in the meta title.  This is also what people also see on the search engine page so it should be attractive to web users.  It is important that EACH of your pages has a different meta title, do to the fact you are probably offering different products on each page.  Also, keep an eye on the length of the title, Google will crop them after 66 character and Yahoo at 120. So a good rule of thumb is to use the first 66 characters as a primary title, and the remainder for any elaborations that may be beneficial with Yahoo’s larger character allotment.

What is a Meta Description?

The meta description tag is designed to provide a brief description of your site which can be used by search engines or directories. The meta description tag looks something link this:

<meta name=”description” content=”Brief description of the contents of your page.”>

How to create an effective Meta Description.

Differentiate the descriptions for different pages. Using identical or similar descriptions on every page of a site isn’t very helpful when individual pages appear in the web results.

What is a Meta Keyword?

A meta keywords tag is supposed to be a to the point list of the most important themes of your page. The HTML version of the meta keywords tag will look something like this.

<meta name=”keywords” content=”words, sentences, directly, relating, to your page, separated, by, commas.”>

Meta keywords are used to identify what is on your specific page to search engines. While not as influential as they once where on page ranking, it is important to pick 10-15 words  that you think would accurately represent your page to your consumers.  Always put the most relevant at the beginning of your list and be sure not to repeat any words or sayings.

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